December 28, 2011
I do not recommend that lay persons attempt to register their own trademark without consulting an intellectual property attorney. But I love that the United States Patent and Trademark Office (the “USPTO” or “PTO”) has made its Web site more lay person-friendly and easily navigable so that the average person can better understand the process, timing and requirements of trademark filings.
The PTO consists of two separate agencies, the Patent Office that handles inventions and the Trademark Office that handles the registration of words, phrases and designs that function to identify a specific manufacturer/provider of a particular good or service. The Copyright Office, which registers and maintains copyrights of original literary and artistic works (books, music, artwork, for example), is administered separately, FYI.
As you may know, (more…)